Bulldogs Give Back

Event: Bulldogs Give Back

Anna Trevino & McKenzie Sells

Date: April 11th, 12pm

Location: TLU Campus

Purpose: Our purpose for this event is to use the on-campus Chick-fil-a to gather students and the surrounding community to join together for a day of volunteer service, helping out the community in need. Additionally, we want to give both communities a chance to connect with one another to influence relationships and community growth. Through this event we hope to establish a good relationship between students and the Seguin community and give them a place to come together.

As Chick-fil-a is a popular dining establishment across America with people of any age, there is no reason the only Chick-fil-a in a small college town should only cater to young adults who attend the university. Seguin residents and the TLU population need a place to gather and share similarities that aren’t just geographic. The opening of a Chick-fil-a on campus following a full day of volunteering for those in need in Seguin is an opportunity for students and residents to get to know one another and find a place of connection that will hopefully last for years to come. The grand opening will also be a open to donations for those who we served earlier in the day and are in need.

 

Unfair advantage

SMB: This will be the first time anyone has done an event like this within the TLU & Seguin Community. It is similar to other events that Chick-Fil-A has done in other communities but is different within this community.

Unique Value Proposition Solution:

Join hands with your community and show your support for Texas Lutheran University and the Seguin community, then enjoy a fresh meal from the first Chick-fil-a in Seguin!

Audience

TLU Students (aged 17+) and anyone from the city of Seguin

Channels

The marketing channels we will focus on are: Email, Social Media, Word of Mouth, Ads in town

Key Metrics

We hope to have a big number of volunteers that way we can get a lot of work done for the community in need, which will influence a positive impact. We will have people singing waivers to let them know what this event is for and the type of work that they will be doing. We will be promoting this by putting up flyers in the Chick-Fil-A, on TLU campus, and in local business around Seguin with permission.

Revenue

There will be no cost to attending the volunteer event, but rather an option for potential donors to donate money to the Chick-Fil-A, TLU and the Seguin community.