Bites of Fun: Food Truck Festival Executive Summary

Bites of Fun: Food Truck Festival Executive Summary

Anna Trevino and McKenzie Sells

As a town of less than 30,000 people, Seguin is small yes, but continuing to grow as a population as well as businesses. There are many food choices in town if you want to eat out, like Whataburger, Subway, Sonic, Wendy’s, Chicken Express, and local eateries such as Las Palmas, Dixie Grill, El Charro, The Powerplant, Kirby’s Korner, and JJ’s Cafe. Still, compared to larger towns like New Braunfels, there could be more, and the people of Seguin deserve more choices. To keep business in Seguin, we want residents and students to spend their money in town to help the economy and not take it to nearby cities to spend there. To start the process of bringing new restaurants and eateries to Seguin, we are here to create and implement an annual food truck festival, called Bites of Fun: Seguin Food Truck Festival.

The plan is to have the festival and bring in restaurants who have stores nearby so that they can demonstrate their food offerings and make money as well. Possible eateries to include are Newk’s, P. Terry’s, Torchy’s, Chick-fil-a, Chipotle, and local food trucks that do not have a permanent location yet. Citizens of Seguin along with college students can easily buy food that you would normally have to drive further to purchase and determine for themselves which food they want to bring to town the most. If the festival does well and is popular with the community, we will take the necessary measures to establish the most popular restaurants in a brick-and-mortar location in Seguin, but first we will focus on the festival.

The result that we plan on achieving is having a considerably large crowd at the festival, so that it can generate a large enough response from the Seguin community when asked about which new restaurants should be brought to Seguin. The event is only going to occur once a year so that the rarity of the event helps draw a larger crowd, thus more money will be made for the food trucks, making their trip here worthwhile.

As far as funding goes, the expenses would be renting out the plot of land or parking lot used for the annual festival, the gas it takes for the food trucks to drive from their original location, and insurance for the food trucks in case of accidents. We will work with the restaurants to hopefully contribute their own travel costs, given that their profit off of the festival exceeds their expenses. Another way to earn money is asking TLU Alumni to donate to the event.

It is our mission to create more food diversity in the Seguin area by providing food to be purchased from visiting restaurants, and allowing Seguin residents to enjoy a taste of something new in a fun environment with the surrounding community.

Our strengths are that we are a non-profit that only has the goal of serving the community, both in terms of the Seguin area and other localities that send over food trucks, we provide new opportunities for people that are not given by others, and we provide an extra way for restaurants to make money while testing out a new site without having to spend the money on opening a franchise.