Tuesday, May 1, 2018

Commuter Organization



Aubrey Muegge, Lauren Riley, Emma Taylor, Niccola Pelicano


Commuter Research and Analysis

Situation Analysis



Analyzing the environment
  • Commuters feel there is a lack of accessible resources and on-campus involvement. A sense of belonging is absent from this shortfall. The ASC is loud and noisy and often crowded with residence students coming to meet for groups, selling things for their organizations, eating, and even events that take place. The library is so secluded as well as a quiet place. Limitations as such enable commuters to socialize with other commuters and meet on-campus students in a comfortable environment. 

Analyzing the organization

  • There is currently commuter coffee and pastry socials, lunch socials, lockers and an abandoned webpage on the TLU website as well as a transfer and commuter tab on connect@tlu. The existence of the current resources and activities is poorly distributed to commuters, with limited spaces. 

Analyzing stakeholders and public

  • Commuters: lack a designated space to gather between or after classes, pour communication between the universities commuter programmes and the commuters, feel that most events on-campus are exclusive to certain groups or organizations, unaware and out of the loop of some important information, lack interaction and relationship with other students 
  • On-Campus students: lack of relationship with commuters, populate social areas or return to the comfort of their dorm, have establishes clicks 
  • Samara Lopez: full-time staff director of campus programmes; managing current commuter resources/socials, manages budget 
  • Parents: concerned about the lack of engagement with students and the university, concerned about their students always having to spend money to eat on campus or skipping meals because there is no where to store food 

Identifying the specific problems/opportunities that need to be addressed 
  • Lack of space for commuters to have a quiet place to study or relax between classes. The library and ASC just isn’t enough. There is the issue of scheduled event being directed towards residents living on campus that seem to exclude the commuters. Along with these initial problems, the programs and event put in place for commuters, are limited in RSVP space. There are only 60 spots open and 529 total commuters. And not all of these lunches or breakfasts are free, as the other events for other students are. 


Strategy
  • Establish an Organization 
  • Improve communication through the TLU website, connect@tlu commuter and transfer link, create more visually appealing emails 
  • Insure that all resources, activities and services are known to the commuters by remaining active our goals and on top of our schedule 

Defining aims and objectives
  • Establish a Commuters Organization 
  • Provide convenient and accessible commuter resources and activities 
  • Integration of on-campus and off-campus students 
  • Commuter lounge 

Determining stakeholders/public involved
  • Commuters: promote a sense of belonging on-campus, convenient accessible resources and information, increase college success rate, increase student involvement and engagement, intensive for prospective students
  • On-Campus students: relationship with commuters, increased number of students on-campus for extended hours 
  • Samara Lopez: dedicated full-time staff advisor, would help manage and overlook budget, schedule socials/events
  • Higher authority TLU: organization approval, budget approval 
  • Maintenance: more cleaning from more students being on-campus longer 
  • Parents: interested in the benefits or potential issues 

Identifying content or programme
  • Updated web page: including a survival guide; commuter tips, parking information, schedule of events open for commuters, info about lockers, connect@tlu Transfers and Commuters tab, Co-Curricular 
  • More lockers 
  • Movie on the Lawn 
  • Lock In Commuter Sleepover 
  • Weekly emails: updates, socials event schedule 
  • Parking pass + schedule + car freshener 
  • Access to residential halls 
  • Student Organization: Establish a commuter-welcome environment on-campus, providing resources and activities enhancing student engagement, integration 
  • Clarifying overall strategy and approach
  • Implementation /Tactical programme 
  • Creating the Commuter Organization 
  • Implementing new resources and activities 
  • Improving communication between TLU and the commuters 

Resources:

Monthly budget of  $500-600


Timescales:


Month
Event
Date
Budget/
stakeholders
$500
January



February



March
Idea was born
Monday, 26

April
Interview with Sam
Organize research
Research report speech
Commuter Lunch
Friday, 13 @ 10:00 am
Tuesday, 17 @ 10:00 am
Wednesday, 25 @ 11:30 am
Thursday, 26 @ 11:00 am

May
    Write final speech
Final Presentation
Apply as a Student Organization
Tuesday, 1 @ 10:00 am
Wednesday, 9 @ 8:30
Tuesday, 15 online

June
Completed constitution
SGA org. Meeting
 Assumed Approval
TBA

July
Complete online registration
Make connect@tlu page
Officer Orientation Seminar
Update webpage
Student Orientation
TBA

August
Schedule Socials
Plan Movie On the Lawn
Prepare Parking pass package
Schedule weekly commuters emails
Commuter Social
TBA

September
Pastry Social
Commuter Social
Commuter Social
TBA$500
October
Commuter social
Movie On the Lawn/ Commuter Lock-In Sleepover
TBA
$600
November
Pastry Socail
Commuter Socials
Pastry Socail
TBA$500
December

Pastry Social
Commuter Social
Pastry Social
TBA$500


Evaluation of Programme




  • Surveys concerning the success of the implementations 
  • Head-count at socials/events and in the organization 
  • Is there an obvious increase number of students on campus for extended hours? 
  • Is there an increase of request or campus involvement interests?
  • Is there an increase in grades on campus?
  • Is the budget being followed?


Dr.Sia’s Commuter Research

  • “The socials seem to be an important link to retaining commuter students. In addition to food at the socials, involved commuters interact with other commuters who might be facing the same challenges.” 
  • 92% of commuters retained more than the 62% of random residential sample and 53% of uninvolved commuters. “On average, involved commuters attended 2 socials with a range of 1-9 events attended.” 
  • “Based on these results we developed a campus-wide initiative to promote the socials more widely to commuters. Step one is to inform the public about the socials. Step two is to showcase the academic advantages of the socials. Step Three is to include Q&A sessions with influential members of the TLU community at the socials.” 

Attended Commuter Lunch
  • The turn out was better than anticipated. Arriving, there was a line out the door of Dunn for Davila's: chicken or beef fajitas, corn or flour tortillas, rice, beans, chips, guacamole, taco topping, sweet tea or water and even a cake to finish us off. 
  • A Kahoot! was put together to give us some more interaction, asking questions relating to graduation and administration. 
  • We had no complaints or suggestions other than that we'd like to have more Commuter lunches. Personally we saw a lot of new faces and had the opportunity to meet new people a eat a meal for $1! 

Current commuter social email:







  • Analysis: As you can see this email was sent out the morning of the social at 8:43 and the social began at 9:30. Being commuters, time management is essential and distributing this information at last minute limits the opportunity of attending. The picture itself is not visually appealing and obvious formatting mistakes appear in the bullet points. 
  • Needs Improvement: Creating and distributing a schedule at the beginning of the semester would allow a more reasonable opportunity for the commuters to become more involved. Allowing more than thirty commuters to attend lunches, and sending out emails in advance to invite commuters to events. 


How to Become an Organizations
The steps for new organizations are as follows:

1) At least 5 students have to be interested in starting the organization

2) The organization must have a dedicated full-time faculty or staff advisor

3) A constitution/by laws must be submitted to Student Activities for review. Suggestions/changes will be made and discussed at the meeting. See the constitution checklist and sample constitution attachment.

4) Once the constitution is ready, the organization will have to go before SGA for approval 1. For the meeting please have prepared: 1. Completed constitution 2. At least two members of the organization 3. Goals for the organization 

   5) Once SGA has approved, the group can complete the online Registration process through           Connect @ TLUStudent Activities will have to go into Connect @ TLU to create a profile  skeleton before the organization can register online.

   6) Officers must complete an Officer Orientation Seminar with Student Activities

   7) New advisors will need to also complete an advisor seminar


Wednesday, April 25, 2018

Hump Day


Hump Day at TLU

Khari Clarkson and Darren Jones

 Along with reviving the campus life for students who live on campus here at TLU we plan to bring an inviting environment for those students who commute here as well. We want to utilize the beautiful space we have for more than just a venue for graduations.



Stakeholders:

Students- We asked students the same 4 different questions around campus such as:

What would they like to see more on campus?(not bringing up humpday) Most upperclassmen wanting more things for commuters to do while here instead of just wasting time in the ASC. Majority of underclassmen speaking on more food options to choose from other then Hein and Wow Cafe.

Would you like to have a hump day here on campus at TLU? Responses either not knowing what it is at all or saying it would be a great add on to the university and bringing up their peers good experiences of hump day at other universities.

What activities would you like on campus for hump day? Live Music, Celebration for birthdays that week, food other than hein and wow cafe, if not food brought on campus special food that day, small carnival games, basketball/volleyball tournaments after all classes, spirit days on wednesday’s of hump day wearing TLU clothing and accessories.

Would you show loyal attendance? If everyone else shows attendance and hump day continues to do good I would show loyal attendance as well. (Thomas Howard, Freshman)



Investments:

For example

Chick-Fil-A Catering

Nugget Tray Delivery - 200 Pc. = $87.00

10 of the 200 Pc. Nugget Trays would cost $870.00

Waffle Potato Chips - 1 serving = $1.55

Handing out free 8 piece nuggets and a fry to the students that choose to eat the Chic-fil-a we offer that day

Advertisement:

Staff we asked questions:

Brenda Wahle from Student Activities Center

About how much would it be to host a event on campus? It would matter on who is coming to host the event and if they are an organization. If an organization on campus free of cost.

How much is it to advertise around school? Advertising being free just having small paper flyers and notifications around tlu and the dog house

Cost of entertainment? Most entertainment being free using all of TLU supplies such as speakers, tables, courts, etc.

Tuesday, April 24, 2018

CollegeCrate Research Report


*NOTE: CollegeCrate is an online subscription of mailed care packages to college students. The packages can vary in themes from forgotten essentials (toiletries, snacks, etc) to finals week to a breakup box with items sure to be the perfect fix to any college student’s need. The startup company, while an online based service, found success by marketing specifically to the Texas State Campus last year

TLU CollegeCrate Preliminary Research Report
            With the success of New Braunfels based startup CollegeCrate on the Texas State Campus, the company has approached our firm to form a plan to market to the students of Texas Lutheran University. With over 10,000 current subscribers (roughly 25-30%) on the San Marcos campus, the company has proven to be staple of college life and CollegeCrate is confident that a transition to TLU would be equally successful.
            While TLU is a substantially smaller campus and would seem to be an easier market to target, we recognize that the campus has many differences and diverse qualities that require special attention to specifics. We have done thorough demographic research, as well as looked at trends for students, and have conducted on campus interviews with TLU directors in order to get the best information before a specific plan in formulated. In order to understand how each point impacts the greater mission of marketing to the students of TLU, we are starting off our report with a SWOT analysis to determine the key Strengths, Weaknesses, Opportunities and Threats that face CollegeCrate at TLU. Taking this analysis, we can then incorporate our research on the key stakeholders and address the primary obstacles and potential issues we may face in order to develop an effective PR plan.
Strengths:
·         CollegeCrate has specifically tailored services designed to meet the needs of college students.
·         Customizable packages allow for guaranteed satisfaction.
·         Unique business plan. In the beginning stages of their growth, CollegeCrate individually markets to college campuses in order to gain a strong, concentrated customer base.
·         Low prices, online format and relationship with Texas State allows for growth.
Focus: The college students.
According to the TLU registrar office, Texas Lutheran University had 1,336 students on campus in 2017. This provides a limited, but specific target market. The campus is diverse, greatly exceeding the national campus diversity averages in both gender and ethnicity.
A study on college student shopping habits showed that 78% plan to shop for school supplies online. A follow up result showed that 98% of students have shopped online in the past 30 days. This shows that online shopping is a huge part of college life and CollegeCrate would be a perfect way to combine essentials and luxury items into an accessible, delivered package.
Another stakeholder to note would be the parents of college students. While many student themselves are going to love ordering subscriptions and customizing their own CollegeCrates, some may not be able to afford it all the time. This is where parents come into play. Parents of students will want to help provide for their children while they are away at school and ordering a care package subscription is a thoughtful way to show they care. Additional studies show that over 60% of parents financially support their adult children. CollegeCrate is an affordable way to take care of a loved one.
Weaknesses:
·         CollegeCrate currently has no relationship with TLU
·         Online based operation gives CollegeCrate no presence on campus.
Focus: TLU relationship
It is essential to approach the PR technique with something to offer TLU. A perfect example would be to sponsor campus events such as Spring Fling or a Game Night. Paying a relatively small amount to cover the costs will strengthen ties with the University and be used as an advertising tactic.
Opportunities:
·         Online format is an opportunity for growth/flexibility
Focus: Partnerships with Bookstore
Partnering with the TLU bookstore (a 3rd party entity itself) by selling basic CollegeCrates instore will give the bookstore the profits from the marked up items and give a relatively physical presence to the CollegeCrate items. Students who buy the items and like them can then go online to find customizable options and monthly subscription plans at a cheaper price. 
Threats:
·         TLU Student Life/Residence Life may reject our offer due to potential encouragement of students staying on campus for everything
·         Competition-Other dining options and Bookstore may not be receptive to a new business offering a multitude of products to students.
Focus: Residence Life
After interviewing members of the TLU Offices, we found that in fact, many are receptive to the idea of CollegeCrate on campus. They think it won’t be such a competitive point for dining services and the previously mentioned partnership with the bookstore would alleviate any competition. They are actually interested in the prospect of having such a previously successful (Texas State) innovation on TLU grounds.

Future Plans (Details at a later date):
Advertise with TLU (emails, TLU residence life ad, etc.)
Bookstore Partnership (sell basic, marked up Crates that get students exposed to the product)
Sponsor TLU on-campus events- Spring Fling - Bingo Night - Game Night - Movie night (The prizes would be CollegeCrates.
Freshman Needs List Advertisement to both parents and students.

Sources:

Krusty Krab Research Report


Research Report: Initiative for Krusty Krab in Austin, Texas
Elysia Perkins, Hunter Cross, Caleb Calderon, Ally Ener & McKenzie Sells

Situation Analysis:
The Krusty Krab Restaurant’s intended environment is Central Texas in the downtown Austin area--specifically on South Congress Street. We have to get appropriate licensing from Nickelodeon to use the Spongebob Squarepants patent, persuade a large enough investment from Nickelodeon to build the restaurant, garner enough media exposure to entice enough customers, and make the Krusty Krab a restaurant to which people in Austin and abroad would actually go (ideally more than once).

Main Stakeholders:
Stakeholders and publics include: the media, Spongebob fans, Nickelodeon, our chosen contracting company (still under evaluation), the City of Austin, other Austin restaurants, Austin families, UT students, food suppliers, children and families in Texas and abroad, the media, and the community of Austin/its population. Of these stakeholders, we feel the largest amount of time and resources should be spent catering to Nickelodeon, the media, children and families, and the population of Austin.


Addressing Nickelodeon:
Pitch and Benefits of Restaurant: The most formidable stakeholder for the Krusty Krab Restaurant is Nickelodeon. In order for this restaurant to even exist, Nickelodeon must become an investor and award the respective permissions to the Krusty Krab. Our pitch to Nickelodeon should include the benefits of this business residing in Austin. Austin’s large population and high net migration make it an advantageous location for the Krusty Krab. In the Austin metro area alone, the population surpassed 2 million people in 2015. Austin was ranked first among 50 largest U.S. metros based on net migration. The population of the city itself is 947,890. In addition to the sheer amount of people living and entering Austin daily, Austin’s atmosphere as a fun and pioneering city as well as its location in Central Texas makes it a prime spot for the restaurant.
 Investment: Additionally, the building of the Krusty Krab relies heavily on the amount invested by Nickelodeon. In order to get a better idea of how much we may need, our team found that Nickelodeon invested $15,000,000 into Super League Gaming in 2017. This was a gaming convention. They also invested $30,000,000 in Dreamscape Immersive in 2017. Dreamscape Immersive was a theme park. We feel that an investment at around $15,000,000 would be ample and reasonable.

Utilizing Media and Reaching Families:
Commercial Request: We suggest getting the word out via Nickelodeon’s social media and putting commercials on Nickelodeon. A commercial on this cable channel would reach millions of people, as Nickelodeon is remains the third most-watched cable channel, just behind Fox and MSNBC. Additionally, Spongebob Squarepants has reigned in the top 5 most-watched television shows for years. The most recent episode, which aired on April 13th, got 1.23 million views. If a commercial were to be aired on Nickelodeon, especially during episodes of Spongebob, the commercial would receive an extremely wide audience. In addition to using commercials, we suggest putting up flyers in and around Austin, and getting a billboard ad off of a few major highways leading into Austin. The content of all programs, ads, etc. should include promotional content for a Krusty Krab in Austin, Texas. The commercial would detail the same information, that it’s coming soon, family friendly, etc.

Other Stakeholders/Potential Needs:
Contractors: As far as our contractor goes, a few possible Austin-area contractors we are considering include Franklin Alan, Wurzel Builders, G Creek Construction, and Pinnacle Construction. These contractors have built high-quality restaurants in the past, so choosing any of them would likely be a good option.
Other Austin Restaurants: Other Austin restaurants may find that the Krusty Krab poses a threat to small businesses by creating a large amount of competition. Within Austin, there are thousands of businesses, and the addition of an attraction such as the Krusty Krab surely will not negatively affect the small business consumer atmosphere of Austin.
UT Students: Most young adults in college right now experienced the peak of Spongebob Squarepants popularity on Nickelodeon. Those who like Spongebob, and those who may not even like Spongebob at all, will surely see the media coverage and want to go to the restaurant considering how close and accessible it will be to them. We could also advertise to these students directly on campus through the use of posters.

Sources
Autsinchamber.com
United States Census
Index.co/company/nickelodeontv/investments
tvbythenumbers.zap2it.com/daily-ratings/saturday/cable-ratings-june-17-2017/
Statista.com
Adage.com - Nickelodeon

Taco Cabana Research Report


Andrew Lueker, Anna Trevino, Carly Barnes
Spencer Bierschwale, and Mary Hubert

Taco Cabana Stakeholders

Main Stakeholders:


Campus Auxiliary (15% of our resources will go towards the Campus Auxiliary)
Why are they important- The TLU campus auxiliary is important because they have to approve of the dining option before it can go in front of the students.
How much do they care- The mission of Campus Auxiliary is to honor God by providing the students, faculty, staff, and administration with the goods and services they need to accomplish their academic and departmental goals, while maintaining good stewardship of the university’s resources.
How are we going to address them- In our proposal we plan on showing the campus auxiliary and Sodexo management all of the benefits of bringing in a chain restaurant such as Taco Cabana. Once the proposal is approved we will move forward and work towards reaching out to the students.


Screenshot of an online interview with Kyle Wych:


Students (15% of our resources will go towards the students)
Why are they important- The students of TLU are the primary consumers of food on campus, meaning they will be the vast majority of clientele for the new Taco Cabana.
How much do they care- Students would like to see a change in the hours for the current on campus dining. Some of the on campus dining options have limited hours and can be hard to meet for some students. By bringing in Taco Cabana it will be open 24 hours which will allow students to grab food whenever they want. This will also help students who are doing late night studying. Instead of having to go off campus to get food somewhere, they will have an on campus dining option.  Students also want more diversity in their options, so adding more ethnic food will satisfy that. (“Top Trends in College Food Service.” NestlĂ© Professional, 16 June 2015, www.nestleprofessional.us/trends/top-trends-college-food-service. There is a rising demand for more ethnic food options in campus dining, therefore tacos and other Tex-Mex items would probably be wanted more than burgers, pizza, etc.)
How are we going to address them- Some students that pay for their own tuition may not be happy that it will be going up if this Taco Cabana is implemented, but the 24-Hour service as well as possible alcoholic options should appeal to the students of TLU.











Parents (10% of our resources will go towards the parents)
Why are they important- Many parents pay for their son/daughter’s tuition which will be the primary way in which this Taco Cabana is funded. Parents may also be concerned about tuition rising if the TC is implemented.
How much do they care- Parents of vegetarian students will most likely be happy that a primary need for their child is being addressed. It will also be convenient for parents who are visiting their children on campus and need something to eat. This also eliminates some safety concerns for their children. Students won’t need to drive off campus for a late night snack while studying and by serving alcohol on campus it will eliminate some drinking and driving.
How are we going to address them- It may be a harder sell to parents as their wallets are being directly affected, but parents will understand the necessity of late night dining on campus and having a variety. Parents may also be concerned of the decision to serve alcohol on campus, but measures will be taken to ensure that alcohol does not fall into the hands of underage drinkers, as no alcohol will be allowed outside of the restaurant. (O'Rourke, Ciara. “State Sen. Jeff Wentworth Says Texas Universities Don't Have Bars on Campus Because It's against the Law.” Politifact, Poynter Institute, 26 Feb. 2011, www.politifact.com/texas/statements/2011/feb/26/jeff-wentworth/state-sen-jeff-wentworth-says-texas-universities-d/. Multiple universities around Texas serve alcohol on campus including Texas A&M, Texas State, UT Austin, and University of Texas at Dallas, which limits legal students to 2 drinks.)


Staff/ Faculty (9% of our resources will go towards the staff and faculty)
Why are they important- TLU staff and faculty are quintessential stakeholders. They make a daily difference through their work, interactions with others, teamwork, and willingness to volunteer when the need arises. The staff and faculty make TLU a special place and we want to make sure they’ll be happy with new improvements on campus. Based on our research the staff and faculty are looking for new dining options on campus and they’re not worried about alcohol being served on campus. Some faculty would like to see Taco Cabana in its own area so alcohol isn’t being served in general areas, but besides that there aren’t any major hesitations or concerns.
How much do they care- Although the staff and faculty are not the top stakeholder, they are still a main stakeholder. After conducting interviews with faculty we saw that the TLU staff and faculty are not as concerned about Taco Cabana coming to campus as some of the other stakeholders. During an interview with a faculty member the suggestion to serve alcohol in a separate area on campus was brought up and we plan on looking more into this.
How are we going to address them- Going forward we plan to address the staff and faculty by publicizing Taco Cabana coming to campus. By doing this we are hoping to excite the staff and faculty and get them ready for the new dining option on campus. To address the concern of a few of the faculty members, we also plan on looking into separate areas on campus to add the Taco Cabana restaurant.














































Media (9% of our resources will go towards media)
Why are they important- The media coverage of TLU’s decision to bring an alcohol serving Taco Cabana to campus is important because the media’s take on this decision will affect the community’s views and actions. It is important for those involved to create a positive media image so that this is conveyed to all viewers.
How much do they care- Most media outlets care about what people will read and buy. The media will care because bringing a chain restaurant that serves alcohol to a small campus is an unusual, but not an unheard of decision. The media will care because readers and viewers from the Seguin community, the TLU community, and the past and future TLU community will care.
How are we going to address them- We will focus on all of the benefits of bringing a Taco Cabana to the TLU campus. Most likely the media’s main focus will be on the fact that the restaurant will serve alcohol so we will first address this issue. We will stress the fact that this Taco Cabana will function as a legal and safe way for TLU students to consume alcohol. By emphasizing that it is both TLU’s and Taco Cabana’s policy to never provide minors with alcohol and to ID every purchaser of alcohol we will address the media’s concern of minors having access to and consuming alcohol. We will also focus on the idea that this Taco Cabana is on campus and so will hopefully decrease instances of driving after drinking and other accidents. We will show that by providing an on campus, convenient place to enjoy an alcoholic beverage all TLU students, and the Seguin community will be safer.

McGee, Kate. “UT Austin to Sell Alcohol at Longhorn Athletic Games Starting Friday.” KUT, 27 Feb. 2014, kut.org/post/ut-austin-sell-alcohol-longhorn-athletic-games-starting-friday.

Other Stakeholders (We plan on putting 6% of our resources into these stakeholders (42% total)):


A few of our other important stakeholders are:


Alumni - Though they are past students who now put their hard-earned money back into the institution, we don’t predict they will have a large negative response to adding a new food option. There may be feelings of jealousy as they might have wanted a Taco Cabana, but they would also support new students and what they want.
Taco Cabana - Since this is the company we are using for the new dining choice, there is no reason we need to make a public address to them to convince them of anything or relay any new information.
Lutheran Church - Having a Taco Cabana on campus does not make any political or religious statement, therefore we see no need to address the Church at this time.
Local Universities - Other universities are at least 30 minutes away from us and are not at risk of being in competition with us in terms of food offerings, so though we may consult them on how they serve alcohol safely to students, we will not address them as a stakeholder at this time.
AA Groups - We understand that making alcohol more readily available to students is a source of potential danger. We are not going to initially address the AA groups around us unless we become aware of a bigger threat including alcohol.
Seguin Community - As a university, we strive to involve ourselves with the Seguin community as much as possible, but at the same time, we are our own community too and we plan on welcoming any customers who live in Seguin even if they are not TLU students. If a resident has an issue with the options we give students, they should understand that they do not need to come back on campus and can go to the other Taco Cabana location in Seguin.
Vegetarians- Most vegetarian dining options are located off campus. Taco Cabana has several vegetarian options such as bowls, cheese quesadillas, burritos, and a variety of vegetarian taco options.


All of these stakeholders are important, but will not require as many resources put into them.